136. The Social Media Manager with Andréa Jones

August 13, 2020

“In the beginning, I didn’t understand why people would pay for this. It felt easy.” — Andréa Jones

Did you know social media created so many new jobs/roles since it became mainstream? I’m not just talking about jobs inside companies such as Facebook, Twitter, LinkedIn, etc. An entire eco-system supports social media. So many jobs are now needed — and are flourishing — because social media exists. For the next couple of weeks, we’re exploring just two of these roles.

First up: Social Media Management

Social media managers earn, on average, $51K according to PayScale. For example, the Walt Disney Company reportedly pays an average of $65K for this job title, Microsoft, $56K, and NBCUniversal $70K.

If you’d like to have more control over who you work with or what you focus on, you can pursue social media management as a freelancer. For instance, you can specialize in a particular social media platform or a specific industry. And the more specialized you can become, the higher your ability to command higher fees as well.

Second Breaks Ep 136 Andrea JonesIn this episode, we are exploring social media management with help from social media strategist, Andréa Jones. Andréa helps businesses and podcasters build profitable online communities through simple social media solutions. She hosts the Savvy Social Podcast and is the creator of the Savvy Social School, a digital platform designed to teach its members how to implement organic social media strategies

In the first part of our conversation, Andréa and I talked about the basics of social media management: what it is, why it’s become such a critical task for companies and brands, and what the work is about.

Andréa shared her career journey: from the time she got started in social media management as an employee, then as a freelancer, and eventually as the owner of a full-service social media agency. Toward the end of our chat, we discussed the different roles inside her agency. And Andréa shared some advice for anyone who might be considering social media as a potential career move.


Andréa Jones on Instagram
Facebook Blueprint
Briefing Notes Archive
Follow Second Breaks on Instagram
Connect with Lou Blaser on LinkedIn


Social media is a relatively new phenomenon in our world. If we think about it, it didn’t exist 20 years ago. So, managing social media evolved from this need and idea that businesses and entrepreneurs are now going to use the power of social connection to market to their potential audiences.

There is a strategic side to it. Sometimes, as companies, we come up with this idea of social media and we think it’s like a billboard. We’re just going to put out our message and everyone will see it. And, you know, people will just flock to us and buy our things. But social media is social. So there is a component of integrating into the space in which you want to relate it to.

We want to see behind the scenes. We like supporting and purchasing from companies that we actually feel like we have a connection to. We feel like we know what their team is and we know what their values are. And social media is a great medium to showcase that.

You know, in the beginning, it did feel a lot like I didn’t understand why people would pay for this because I had been kind of hanging out online for awhile. It was like, this feels right and easy in some ways. But there’s a huge need for it.

I would start playing around on social media and start observing opportunities that you can see yourself contributing to. For me in the early days, it was Facebook. I actually had a Fiverr gig, which is how I got started. One of the ways I started my business was I would write Facebook posts for people for $5. And so for me, that was a great way to see if I liked it enough to get started.

There are a lot of free resources. For example, Facebook has its Blueprint course. It’s absolutely free. Just Google ‘Facebook Blueprint’ and you can start learning how to use that platform. Other places like HootSuite and Hubspot have free courses on social media management as well.

One of the things that I teach my mentees is to just be excited and interested in what you’re doing. I think that that is a necessary way to get business or even to join a team in this role. Because even if you’re inexperienced, that sort of passion is actually hard to find. So a lot of people will want to work with you if f you can show them that you’re interested in what they have to offer.


Master your craft or learn something new with creative classes taught by the world's best. Answer your calling and start for free.

The world of work is changing. Stay smart about it.